Tips and Hacks from Super-Successful founders

HM 035: Jers Chocolates – A chocolate making hobby to a $10+ million business

Jerry spent years working as a sales manager for IBM. His job felt lifeless. His passion was in making delicate chocolates but it was a completely different career and he was not sure if he can compete and be successful as a chocolatier.

Peanut butter chocolate companies were dime a dozen and there was too much competition in the chocolate market. Yet Jerry fought back , found a niche , focused strongly on his niche and became highly profitable.

His company Jers chocolates makes about $10 million a year.

What you will learn from this episode:

  • How he accidentally discovered his passion.
  • What made his quit his nice paying job
  • How through a casual but pivotal conversation, he discovered what business he wants to start
  • How he got a crushing email criticizing him and his business and what he did.
  • How he learnt about the chocolate business even though he didn’t knew anything about it.
  • How he decided to distinguish himself from the sea of competitors out there.
  • How he got into a big Luxury retailer.
  • How he survived and succeeded.

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