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Tips and Hacks from Super-Successful founders

FS 006: Geox: Hole-in-shoe idea to Billion Dollars

While there are already big players in the shoe business, Can someone come with a new idea for shoes and succeed and also make tons of money. Mario Polegato did it with Geox and made it a billion dollar company. with a weird idea —having holes in shoes—

Here is how he did it

What you will learn from this episode:

  • How the hot weather gave him the idea for his shoe empire
  • How he challenged the status quo that people will not buy shoes with holes.
  • He he spent long months to find the right solution, even when no-one believed his idea.
  • When the big companies rejected his invention, what did he do.

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