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FS 011: PetFinder.com: How Betsy started a hobby pet website and sold for $25+ million

 

Betsy Saul did not set out to make money. She couldn’t see bad things happen to Pets.

She started as a service to help pets and it grew into a business and produced millions as a side benefit.

Here is who she did it.

 

What you will learn from this episode:

  • How she got the idea when discussing with her husband.
  • Why they first started locally rather than the whole USA.
  • What made her believe what she is doing is worthwhile.
  • How it grew without them doing any marketing.
  • How the website changed their own lives.

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