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Tips and Hacks from Super-Successful founders

FS 012: Amy’s Kitchen: How one couple turned their frozen food problem into a multi-million dollar organic powerhouse

When Rachel, a healthy vegetarian food lover, injured herself during pregnancy, her husband got her a frozen vegetarian dinner, which tasted Yucky.

They started their own vegetarian frozen dishes business and grew big into a 200+ million business. Here is their story.

 

What you will learn from this episode:

  • How they got the idea
  • How they choose their first product
  • How they validated if customer’s will like it.
  • How they got the name for their company
  • What they did to get money to start
  • How a disaster stuck them and if they came out.
  • How they treat each other in the company.
  • How word spread without them doing the marketing.

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