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Tips and Hacks from Super-Successful founders

FS 014: Club Penguin: Bootstrapped by borrowing from credit cards, focused on one niche area and sold to Disney for $325+ million

Can a simple kid’s game with penguins become a blockbuster hit , and then attract Disney to buy them for $325+ million.

Here is how three guys, Lane Merrifield , Dave Krysko and Lance Priebe did it with Club Penguin.

 

What you will learn from this episode:

  • How watching news on a news channel gave him the idea
  • How they choose how to make money – should it be ads or something else.
  • How working at Disney helped him to model their customer service and the game.

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