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FS 021: Ben and Jerry ice Cream: The wonderful story of two Guys, their love of ice cream, a $5 investment to a multi-million dollar business

Two friends turned their passion of ice creams into a multi-million dollar empire. They just started with $5 investment and did not know anything about how to start a business.

Yet they became wildly successful. Let us see how they did it.

What you will learn from this episode:

  • Where did the two founders Ben and Jerry met for the first time – This is funny
  • What jobs they worked on and what made them realize to start a business
  • What did they do do when they did not know anything on how to start a business.
  • Why they picked a particular niche market to serve
  • How they found that they had fans who wanted to help them
  • How they named their ice -creams to resonate with their theme of Fun and eclectic
  • An very unique low-cost idea they came up with to do marketing across America.
  • How helping the community helped them gain trust and following
  • What they did to cheer up wallstreet during the stock market crash of 1986
  • How they devised a plan, When a giant company threatened them and they came close to shutting down.
  • How money making alone made them go into depression and what they did to turn it around.
  • Was their main goal to make money or to make a difference in people’s lives.

Resources mentioned in this episode:

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