Tips and Hacks from Super-Successful founders

FS 027: Auntie Anne’s Pretzels: One woman with unbearable grief, started in a farmers market and making multi-millions.


Pretty inspiring story. Anne Beiler had to face an agonizing, intolerable personal loss. Yet this 8th grade dropout,courageously came out and built one of the most enduring Pretzel stores dotting across the world.

Let us find out how she did it.

What you will learn from this episode:

  • How she learnt baking from her mom and how she found that she was good at baking
  • What taught her the discipline and perseverance at an young age.
  • Why she had to stop at eight grade education
  • When her life was going good and perfect in all ways, an unbearable personal tragedy stuck her, which literally plunged her in depression and how she came out of it.
  • How the couple found the “power of confession” to heal themselves.
  • How she restarted her career by making pretzels in a farmers market
  • How they accidentally found a store which was being sold
  • How the Pretzels were not good and what they tweaked to make them better
  • How they found a good name for their store.
  • Did they get the money to expand their business.

Resources mentioned in this episode:

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