David Overton set aside his dreams of becoming a professional drummer in the 1970s to help his parents with their struggling wholesale cheesecake business.
He helped them open a small restaurant and today it has become a global phenomenon adored by NBA players and celebrities with sales exceeding a billion dollars.
Its beginnings, meanwhile, are a classic American underdog tale.
What you could learn from this episode:
- How the idea for this restaurant came about.
- David’s first career.
- Why he decided to quit his first career and start a restaurant.
- What differentiates Cheese cake factory from other restaurants.
- How he determined the price for his menu.
- What philosophy he believes in and How he displays that in his restaurants.
