We all heard about internet unicorns –the billion dollar– valuation companies.
but can that be done with a non-internet business that too with a simple Yogurt business. Hamdi Ulukaya an immigrant proved it can be done and became a billionaire.
Here is how he did it.
What you could learn from this episode:
- The one business lesson he learnt from his father which spans generations.
- How he got the idea by comparing the yogurt in America and his Yougurt his mother made in his country.
- How a junk mail triggered him to pursue the idea
- Did he buy, when no-one dared to buy a closing factory.
- What he did to save money
- Why he spent many months painstakingly working on his recipe.
- How he decided on the price for his yogurt.
- How he marketed when he had very less money
