Can you build a high trafficked blog with your passion and also make money.
Graham Hill did it with TreeHugger.com and sold for $10 million. Here is how he did it.
What you will learn from this episode:
- How his own problem lead him to start this blog
- The key difference between his blog and the others out there. This USP alone propelled him to be highly successful and we can use it in our business too.
- Should you target the masses or should you niche down and discard the customers you don’t want to serve.
- Why having a very niche target market was helpful to make more money.
Resources mentioned in this episode:
- Tribes by Seth Godin – This book helped Graham to choose what types of customers he wanted to choose and whom not to choose and thought him to build a community with this tribe.
