Lucas oils is a manufacturer and distributor of automotive oil, additives, and lubricants.
Its founder is Forrest Lucas and his is a proverbial ‘rags-to-riches’ story, emerging from rural Indiana to build an empire.
He started as a truck driver to becoming an oil and media magnate and, in the process, becoming a multi-millionaire
What you could learn from this episode:
- Even though he was out of money, what did he do to save up money to fulfill his dream?
- How he got the idea of starting Lucas oil
- What characteristics enabled him to succeed in inventing oil additives even though he did not finish high school.
- How he marketed Lucas oil – They are very innovative!
- Why he ventured into TV programming.
