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Paul Mitchell Haircare Systems: John Paul DeJoria – Twice Homeless to a Multi-Millionaire

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John Paul DeJoria grew up poor with his single mother. He faced many problems in life and was homeless twice and lived in his car.

Yet he had the drive to keep moving.

Finally, he started Paul Mitchell systems and later became a billionaire.

What you could learn from this episode:

  • What his mother taught him, which he continued to practice throughout his life.
  • How he learnt to love rejection
  • How he came out from being homeless
  • What was the specific niche he targeted to sell his products?
  • How he makes his products successful when everyone said it would fail.
  • What did he do when disaster struck him just before starting his company?
  • His philosophy on how to be successful in business.

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