Danny Zappin , Shay Carl , Lisa Donovan, Ben Donovan, Kassem Gharaibeh and Scott Katz were youtubers.
They banded together and created a Youtube MCN —-multi-channel network called Maker Studios.
The idea for Maker involved pooling resources, and bringing more video-makers into a kind of talent network.
Maker would provide resources like studio space, cross-promotion, potential deals with brands, and general expertise.
YouTubers who signed on would share some of their channel revenue. By 2012, they had about 55,000 YouTube channels with over 2 billion views per month.
Later they sold it to Disney for more than $600 million.
What you could learn from this episode:
- How Shay started with just earning $300 and went from there.
- What inspired Kassem to start his YouTube channel.
- What Monetary goals did Shay set, so he would be comfortable.
- What made Shay produce a video daily, even though he didn’t feel like doing it.
- What plan did Shay have if Maker Studios failed.
- How they tested if their concept would work before starting Maker Studios.
