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GrubHub: How two programmers bootstrapped a side hustle and made billions.

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GrubHub is an online food ordering company which connects hungry diners with local takeout restaurants. It  allows diners to order directly from more than 44,000 takeout restaurants in over 1,000 U.S. cities.

Mike and Matt started GrubHub as a side project while working on their day jobs as computer programmers. They bootstrapped it with their own money and took GrubHub to a 3+ billion IPO.

What you could learn from this episode:

  • How they turned their frustration into a business idea.
  • Did they work part-time or full-time on the business.
  • The two biggest problems they faced while starting and how they solved them.
  • How they planned the whole business on a restaurant napkin.
  • How they figured out how to sell, even though they knew nothing about selling.
  • How it kept growing without marketing.
  • Should they bootstrap or raise money.
  • The one thing they focused on which helped them succeed.

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