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Spanx : A Disneyworld worker putting belts on passengers to a billionaire

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The story of Sara’s success is remarkable.

Sara Blakely was working as a door to door saleswomen. One time, she had a problem with her undergarment and she had to create a makeshift undergarment, which she loved to wear.  Friends and Family loved it too. So with no business experience, she started Spanx.

She faced many ups and downs, yet she persisted and now she is worth a billion dollars.

Richard Branson said that she is “an inspiration to women around the world.”

What you could learn from this episode:

  • Her failure to get the career she wanted
  • Why she got a job at a theme park
  • Did she leave her job while starting her business?
  • What she did when she had very less money to start the business.
  • How she did guerilla marketing
  • How she views failures and rejections.


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