Ehud Shabtai got a GPS and he thought of creating an app.
The maps company sent a cease and desist letter and he decided to create his own maps.
But he didn’t have the money to do it. He along with his co-founder hit upon a brilliant idea to do this almost with no money.
They face many challenges, but they came up with solutions and It finally worked. Google came calling and bought it for a billion dollars.
What you could learn from this episode:
- How they found the name Waze
- How he got the idea for Waze
- What did they do when the maps company blocked them
- Why they were different from Google Maps and other GPS systems
- How he found his co-founders
- What did they do to get the initial users
- What one big event skyrocketed their growth.
